Copywriting
I am currently enrolled in UBC's Writing Skills for Digital Content: Copywriting and Content Marketing micro-certificate in order to improve my non-fiction and digital content writing skills. I have been a creative writer since I was young and still practice my creative writing as I also improve on my copywriting and digital content writing. In this pursuit, I also write a blog where you can see my longer form writing on my personal website: www.thekissingbandit.com
Same Product, Different Clients - Spec Work
The Brief
To create two advertisements for the same product in order to target two different demographics. The product is a meal kit delivery service in the vein of Hello Fresh.
Persona 1 - Dana Friesen
A mother of two, and an environmentalist on a budget. As time and brain power can be limited by her hectic schedule, Dana wants food that's fast to make, healthy for the whole family and easy on the wallet.
Persona 2 - Peter Li
A young professional who works in the tech industry and has a little extra spending money. Peter cares about his appearance and works out in the gym, so he wants to eat healthy, protein-rich foods.
